Bettine
- 3 min read

Blurred Reality

Updated: Jul 20, 2023

AI Morgendagensforbruger trend — Prompt: very human in a blurred reality SciFi

We live in a time where the real and the artificial merge. Where machines and people work together side by side. A time when concepts such as artificial colleagues, deepfake and fact checking spreads. Artificial intelligence (AI) is here to stay. The development is in the fast track and the accelerator pedal is down. How do we follow up?

The technology will be accessible for everyone

New technological tools are increasingly being made accessible for everyone, and give the individual the opportunity to become a co-creator and co-owner of digital content and universes.

November 2022 was when ChatGPT, Midjourney, Dalle-2 and other AI tools came on many people's lips and the ketchup effect set in. Although the tools are not new, and several years before it was possible to get tech's help to take over or get support for many tasks, intelligent digital tools (AI) have now become easily to acces for everyone.

According to an analysis by Dansk Erhverv, every fifth Dane has tried ChatGPT, while 43% have heard about it but not tried it. Half of young people in education have used the tool in connection with their studies, while 8% of Danes have used it as part of their work. 24% of all Danes expect to use ChatGPT or similar tools in connection with their work in the next 3 years.

Increasing skepticism and uncertainty - what to believe?

At the end of March 2023, a picture of Pope Francis wearing a fashionable Balenciaga down coat went viral and received well over 20 million views. views and found AI generated images of Donald Trump being arrested by the New York Police. For many, it can be difficult to distinguish between what is artificial and what is real.

According to an analysis carried out by Norstat for Dansk Erhverv, 53% of all Danes feel some skepticism when it comes to artificial intelligence, a large increase from 35% who felt skeptical just two years ago

The vast majority feel ill-equipped to integrate AI into their daily lives.

Real people of high value

As machine-generated sound and images spread, it becomes more and more difficult for us to distinguish between the artificial and the real. New technological tools that can reveal deep fakes and help with easy fact checks will gain ground. But above all, real people and credibility will be at a premium. The man-made will be sought after and special, because humans can still do something that machines cannot. And the new technology is still deeply dependent on people who master it.

CIAO must ensure credibility in organizations

Perhaps in the future companies and organizations will appoint a CIAO (Chief AI Officer) who will be responsible for integrating AI into the organization and responsible for helping people master the technology. Including responsible for handling barriers, skepticism and for ensuring the credibility and quality of the output that is generated. Because without people there is no originality and foresight.

Build trust and help us navigate

We live in a time where people and machines increasingly have to work together, and trust in technology will be crucial for how we can live in a "blurred reality" in the future. Those who know how to master the new technology, create trust and can help navigate the volume of impressions win out.