Tribal Marketing

In a time when the need for communities is stronger than ever, and where people are increasingly coming together around shared values and interests across traditional segmentation criteria, it makes a lot of sense to work with Tribal Marketing.
Tribal Marketing is a strategy that focuses on targeting one's product development and branding towards specific groups or communities, also known as sub-cultures. Instead of broadly reaching out to traditional segments, tailor marketing efforts to appeal more specifically to the unique characteristics and interests of a particular group.
By understanding the commonalities and preferences shared by members of the group, companies can create products, services and brands that support the target group and foster a sense of belonging and community.

 

From target groups to participants

In Tribal Marketing, consumers are not just passive recipients of marketing messages, but active participants and co-creators who shape and influence the marketplace through their collective actions. It creates a sense of shared identity among tribe members, which in turn strengthens their loyalty to the brand. It is also called Brand Tribalism.

 

Contact us and lets talk about what we can do for you.