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Sustainability as a megatrend

HOW TO NAVIGATE THE WAVE

A megatrend is characterized by a greater and sustained change in attitudes and behavior among a growing group of people. Everyone is talking about Sustainability. And Sustainability is one of the 17 world goals set by UN which has great political attention.

 

But what exactly does this mean for consumers, and how do you as a company and brand navigate a "Green Ocean" with green messages?