Health as a megatrend 

A MEGATREND THAT IS HARD TO AVOID

Health has been on the agenda for a long time both politically, socially and at the individual level. Health is selling, and many retailers and brands are successfully tapping into this trend. But what does it actually mean for the consumer? And how do they want to be communicated to when it comes to health messages?

 

Get insights into the many patterns of the health trends and be inspired on how you can implement concepts and communication regarding health