Health as a megatrend

Health is wealth

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Health has been on the agenda for a long time both politically, socially and at the individual level. Health is selling, and many retailers and brands are successfully tapping into this trend. But what does it actually mean for the consumer? How is health the new wealth? And how do consumers want to be communicated to when it comes to health messages?

 

Get insights into the many patterns of the health trends and be inspired on how you can implement concepts and communication regarding health