THE GENERATION IN THE MIDDLE
Generation X grewn up in a time when the focus was more on the adults than on the children. Divorce became the new normal. Realism was hot and believing in Father Christmas not. The institutions took over the education, and important questions from the children were answered with "What did you think?". It has created a generation of extremely independent and decisive realists. A generation that is both influencers and decision-makers for a large amount of purchasing decisions. Not just their own, but also their children's and their parents', and for the companies they work in. Companies where they often play key roles and an important part in the decisions that are made.