Generation Baby Boomer
They created a new youth culture
Now they are creating a new elder culture
Generation Baby Boomer is something special. They create new attitudes, norms and break boundaries. Boundaries of what it means to grow older and how elder persons should live their life. They are in many ways a great inspiration for younger generations. They stage growing older as something you can look forward to with pleasure and not fear. And then they have by far the largest part of the wealth and money for consumption.
And they like to use money on themselves.
Get insight into how you can be something special for them and how they like to be talked to.