The Brand Value Circles
A new book and toolbox for sustainable brand development

In 2026, Bettine developed a toolbox and a book on sustainable brand development, The Brand Value Circles. It was created as part of her Executive Master in Sustainable Leadership, where she had gained insight into the importance of considering sustainable development as an integrated part of business and brand development through 2 years of studies at the Technical University of Denmark (DTU). In this context, she launched a special learning platform with the aim of disseminating the knowledge she had gained.

 

Are you also curious? Then visit the learning platform here